Webflow, Astro or Shopify: which one fits.

01

Three questions decide it.

Who will edit the site every week? What does the site sell, if anything? And how much do speed, accessibility and control matter to the business?

Answer those honestly and the platform usually chooses itself.

02

Webflow, for teams that edit.

Webflow lets a team change pages, publish news and add events visually, without a developer. Its editor is clear, and its hosting is fast and secure.

It suits organizations with a lot to publish and a team to publish it, like an arts center with a full calendar. Powerhouse Arts runs its site on Webflow.

03

Astro, for speed and control.

Astro builds a site into fast, plain pages that load almost instantly and can be hosted anywhere, at very low cost. Every detail can be made accessible, and nothing extra loads that the page doesn’t need.

Editing happens through a content system or through us, so it suits sites where speed and accessibility come first. Imagine Reading, a dyslexia charity, runs on Astro, with perfect scores for speed, best practices and SEO on desktop.

04

Shopify, for selling.

If you sell products, Shopify is the safe choice. Checkout, payments, stock, shipping, taxes and the counter are built in, and thousands of apps cover the rest.

It suits shops of every size, from one counter to several countries. Stitch by Stitch, a needlepoint shop in Larchmont, sells online and at the counter on Shopify.

05

Some sites use two.

A brand can run its store on Shopify and its editorial pages on Webflow or Astro, joined so visitors never notice. It is more to set up, and worth it only when each half needs what its platform does best.

06

Own it either way.

Whatever the platform, the site, the domain and the accounts should be in the business’s name, with the team trained to run them. A site you can’t edit or move is a site you rent.