SBSEcommerce · Rebrand and replatform
Stitch by Stitch
From Wix to Shopify, online and at the counter.
- Sector
- Needlepoint shop, Larchmont, New York
- Project
- Rebrand and replatform
- What we did
- Research, Brand Identity, Design, Shopify, Development, Retail, Email
- Built on
- Shopify, Shopify POS, Klaviyo
The result
+2,150%Annual sales, 2022 to 2026, over our four years togetherWIX AND SHOPIFY · 2022 TO 2026
- +176%
- Online revenue, year on year, 2024 to 2025Shopify
- +56%
- Total sales in the first year on Shopify, September 2023 vs September 2022Shopify and Wix
A needlepoint shop in Larchmont, New York. We gave it a new identity and moved the whole business onto Shopify.
The situation.
Needlepoint took off, and the shop’s Wix site could not keep up.
The brief.
One system for the shop and the site, built to grow into a national brand.
A new identity.
One look for the shop and the website.
Off Wix, onto Shopify.
A new store, built for how stitchers shop.
The full catalog, moved.
Every canvas and thread, on its own page.
One system at the counter.
Shopify point of sale, so the shop and the website work as one.
The numbers.
From the store’s own analytics.
Growth since the move
- Annual sales+2,150%
- Sessions+508%
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