PGNLocal growth · Rebrand
Perennial Gardens
Bringing Bedford back through the gate.
- Sector
- Garden center, florist and landscaping, Bedford, New York
- Project
- Rebrand
- What we did
- Brand Identity, Design, Shopify, SEO, Email
- Built on
- Shopify, Google Search, direct mail, Shopify Email
The result
13×How often Google showed the site, January (launch) to September 2026SEARCH CONSOLE · JAN TO SEP 2026
- 6.3×
- Search clicks, January (launch) to May 2026Google Search Console
- 19.5 to 10.4
- Average Google position, January to May 2026Google Search Console
- 150%
- Of the RSVP goal reached for the spring previewEvent records, April 2026
A garden center, florist and landscaper in Bedford, New York. A new identity, its first full website, and reasons to visit: seasonal evenings, postcards and email.
The situation.
A family business since 1946, whose sales happen at the counter, on the phone and at the consultation table.
The brief.
Get more neighbors to call, book or walk in.
One name, three trades.
Landscaping, wedding florals and the garden center had been presented as separate things. The new identity and Shopify site present them as one family business, with a phone number on every page.
Found in the next town over.
We rebuilt the site’s foundations in April, then added a page for each town it delivers to, from Katonah to Chappaqua, linked to guides written by the people who do the work.
Season by season.
Thanksgiving, holiday trees and an open house, each with its own page, post and send.
The mailbox first, then the inbox.
Postcards to nearby homes do the selling, and email and search follow them up. Mailed households get first claim on event places.
Evenings worth the drive.
The spring preview closed its RSVPs 50% over goal. The September evening drew more than twice the turnout of the event before it.
Running a business like Perennial Gardens?
Tell us where you are and where you want to go. It starts with a conversation, then your Flight Plan in writing.
Cambridge Wines
Three wine shops, in touch with their customers between visits.