# Journey Lab

> Journey Lab is a creative and growth agency in New York. One team for strategy, brand, websites, Shopify and marketing, for founder-led brands, established companies and nonprofits.

Grow your brand. Sell more online.

## At a glance
- **Type:** Creative and growth agency (brand strategy, branding, web design and development, Shopify, SEO, email, ads)
- **Based in:** New York, NY, USA
- **Serves:** Founder-led brands, established companies and nonprofits, based in New York and working worldwide
- **Platforms:** Shopify (Select Partner), Webflow, Astro, Klaviyo, Google Ads, Meta
- **Engagements:** Strategy first, a launch (new brand, website or store, or a platform move), or an ongoing partnership
- **Contact:** hi@journeylab.org · https://www.journeylab.org/contact

## Who we work with
We work in any industry. The work below shows where we already have depth: specialty retail, licensed and regulated services, and arts and mission-led nonprofits.

- **Founder-led brands.** A brand worth choosing, and a store that sells. Typical situation: The first website is outgrown, and the founder still does everything.
- **Established companies.** A brand and website as strong as your reputation. Typical situation: The reputation is strong. The brand and website haven’t kept up.
- **Nonprofits.** More tickets, members and donations. Typical situation: A big mission, a small team, and tools that slow them down.

## What we do
- **Strategy and brand.** Know what makes you the obvious choice, then show it everywhere. Includes: Research and positioning, Messaging, Visual identity, Packaging, print and signage, Brand guidelines.
- **Websites, stores and systems.** Sites and Shopify stores connected to the tools behind your business. Includes: UX and interface design, Websites and Shopify stores, Platform moves without lost pages or data, Integrations and custom tools, Speed, accessibility and analytics.
- **Growth marketing.** Search, email, SMS and advertising, with measurement that shows what is working. Includes: Search, Email and SMS, Paid search and social, Content and landing pages, Reporting and testing.

Disciplines: Research, Strategy, Brand Identity, Messaging, Content, Design, Packaging, Websites, Shopify, Development, Retail, SEO, Email, Ads, Ad Grants.

## How we work
1. **A conversation.** Your goals, your challenges, and whether we fit.
2. **Your Flight Plan.** Our written proposal: approach, scope, investment and how we’ll measure success.
3. **Strategy first.** When the answer needs research, we first build real expertise in your industry and your customers.
4. **The work.** Specialists in each discipline, one lead who knows your business, and a milestone at every stop.
5. **Launch, then improve.** Tested and tracked, then launched in boarding groups: your team, a few customers, then everyone.

## Work
- [Stitch by Stitch](https://www.journeylab.org/work/stitch-by-stitch) (Needlepoint shop, Larchmont, New York; Rebrand and replatform): We turned a local needlepoint shop into a national brand. A new identity, the whole business moved to Shopify online and at the counter, and the email engine that keeps stitchers coming back. Result: +2,150% annual sales, 2022 to 2026, over our four years together (Wix and Shopify); +176% online revenue, year on year, 2024 to 2025 (Shopify); +508% sessions, year on year, 2024 to 2025 (Shopify analytics); 65% of total revenue now comes through the website (Shopify, 2025). Disciplines: Research, Brand Identity, Design, Shopify, Development, Retail, Email.
- [Vantage Auto Group](https://www.journeylab.org/work/vantage-auto-group) (Licensed auto broker, New Jersey; Growth partnership): We took an auto broker from page three of Google to page one. We set the search strategy, launched a new site, rebuilt it on a faster platform Vantage owns, and run its search, email and campaigns every month. Result: 45× search clicks, August 2026 vs August 2025 (Google Search Console); 84× searches where it ranks on page one, from 28 to 2,347 (Semrush, Aug 2025 vs Aug 2026); 54× searches where it ranks in the top three, from 11 to 592 (Semrush, Aug 2025 vs Aug 2026); 473× searches where Google’s AI Overview cites it, from 5 to 2,367 (Semrush, Aug 2025 vs Aug 2026). Disciplines: Strategy, Design, Websites, Development, SEO, Email, Ads.
- [Powerhouse Arts](https://www.journeylab.org/work/powerhouse-arts) (Arts center, Gowanus, Brooklyn; Platform move): We brought a landmark arts center to life online. We moved Powerhouse off a site it couldn’t edit onto Webflow it runs itself, put booking on its own pages, and secured a Google Ad Grant. Result: +385% website visits, August 2026 vs August 2025, with the campaigns we run (GA4); +76% clicks from Google search, June to August, year on year (Google Search Console); +677% purchases Meta could see, the month after we fixed tracking (Meta Ads, Aug vs Jul 2026). Disciplines: Design, Websites, Development, Ads, Ad Grants.
- [Atelier Modern](https://www.journeylab.org/work/atelier-modern) (Gallery and design shop, Larchmont, New York; Full brand launch): We launched a gallery as a brand, a store and a destination. The brand identity, Shopify development, point of sale and marketing, all in place before the doors opened, with a page for every artist and exhibition. Result: +88% total sales, all channels, 2025 vs 2024 (Shopify); 53.5% average email open rate, March 2025 to March 2026 (Klaviyo). Disciplines: Strategy, Brand Identity, Messaging, Design, Shopify, Development, Retail, SEO, Email.
- [Perennial Gardens](https://www.journeylab.org/work/perennial-gardens) (Garden center, florist and landscaping, Bedford, New York; Rebrand): A new brand and website, easy to find on Google. A garden center, florist and landscaper in Bedford, New York. A new identity, its first full website, and reasons to visit: seasonal evenings, postcards and email. Result: 13× how often Google showed the site, January (launch) to September 2026 (Google Search Console); 6.3× search clicks, January (launch) to May 2026 (Google Search Console); 19.5 to 10.4 average Google position, January to May 2026 (Google Search Console); 150% of the RSVP goal reached for the spring preview (Event records, April 2026). Disciplines: Brand Identity, Design, Shopify, SEO, Email.
- [Cambridge Wines](https://www.journeylab.org/work/cambridge-wines) (Wine, beer and spirits, three New Jersey shops; Growth partnership): Three wine shops, in touch with their customers between visits. Three wine, beer and spirits shops in New Jersey. We wrote the brand master, created the Mix Case offer, and kept customers hearing from the shops between visits. Result: 10% to 38% share of the online revenue Klaviyo tracked that came from email and SMS, October to November 2023 (Klaviyo business review); +684% email and SMS revenue, November vs October 2023 (Klaviyo business review); 3× sMS click rate, November vs October 2023 (Klaviyo business review). Disciplines: Strategy, Messaging, Shopify, Email.
- [The Flower Bar](https://www.journeylab.org/work/the-flower-bar) (Florist, Larchmont, New York; Rebrand): A Larchmont florist, found across Westchester. A florist in Larchmont, New York. A new identity, a Shopify store that sells by size and shows each arrangement before it leaves, and search and ads across the towns it delivers to. Result: +55% clicks from Google search, September 2026 vs September 2025 (Google Search Console); 2.9× how often Google showed the shop, September 2026 vs September 2025 (Google Search Console); 4.9 average rating from 193 Google reviews (Google Business Profile, October 2026). Disciplines: Brand Identity, Design, Shopify, SEO, Ads.
- [Imagine Reading](https://www.journeylab.org/work/imagine-reading) (Dyslexia nonprofit, upstate and rural New York; Rebrand): A clear first step for parents, set in type made for reading. A dyslexia nonprofit. A refreshed identity and a new website set in Lexend, a typeface designed for easier reading. Result: 100 speed score on desktop, with best practices and SEO at 100 too (Lighthouse lab test, Oct 2026); 19 questions parents ask, answered in plain words (Live site); 5 stages in the First Steps guide, with signs for four age groups (Live site). Disciplines: Brand Identity, Messaging, Content, Design, Websites, Development.
- [Copper Faucet](https://www.journeylab.org/work/copper-faucet) (Handmade soap and candles, New Rochelle, New York; Packaging system): Packaging for a whole range, and the store that sells it. A family soap maker in New Rochelle, New York. We designed the packaging system across its range, built the Shopify store, and added rewards that work at the market and online. Result: 35 soap scents, each with its own box, on one system (Packaging files, 2024); 9 markets where online orders can be picked up (Store setup, August 2026). Disciplines: Packaging, Shopify, Development, Retail.
- [Dorm Drop](https://www.journeylab.org/work/dorm-drop) (College care packages by subscription; Store launch): A care-package brand, and the software that runs it on the school calendar. Care packages for college students. We built the Shopify store and wrote the software that follows each school’s calendar. Result: On time new store live before move-in day, with the first boxes shipped that month (Launch and fulfillment records). Disciplines: Design, Shopify, Development, Email.
- [Saujette](https://www.journeylab.org/work/saujette) (Designer boutique, Larchmont and Southampton, New York; Ecommerce growth): A founder’s eye for designers, now selling online too. A designer boutique in Larchmont and Southampton, New York. The Le Weekend launch, search foundations and every product rewritten for Google. Result: +267% online sales, July to September 2026 vs 2025 (Shopify); +34% visits from organic search, April to September 2026 (Google Analytics). Disciplines: Design, Shopify, SEO, Email.
- [Anti](https://www.journeylab.org/work/anti) (Perfume house, Paris; US store launch): A Paris perfume house that travels through time, now selling in the US. A Paris perfume house. Its US Shopify store, launches and pre-orders, and the operations behind them. Disciplines: Design, Shopify, Development, Retail.
- [Chambre 52](https://www.journeylab.org/work/chambre-52) (Perfume house, Paris; Platform move): A Paris perfume house, moved from Squarespace to Shopify. A Paris perfume house. Its US store moved from Squarespace to Shopify, then new formats. Disciplines: Design, Shopify, Development, Retail.
- [What We Do Is Secret](https://www.journeylab.org/work/what-we-do-is-secret) (Perfume house, Paris; US store launch): An underground Paris perfume house, live in the US first. A Paris perfume house. The first of its group’s US stores, and its launches. Disciplines: Design, Shopify, Development, Retail.
- [Manice Budd & Baggett](https://www.journeylab.org/work/manice-budd-baggett) (Trusts and estates law firm, Manhattan; Rebrand): An ampersand that carries a firm. A trusts and estates law firm in Manhattan. We designed its identity and website, then rebuilt the site and kept the brand. Result: 100 accessibility score (Lighthouse lab test, Aug 2026); 72% lighter images site-wide, from 9.8 MB to 2.7 MB (Launch audit, Aug 2026); 11 of 11 old links redirected, none broken at launch (Launch audit, Aug 2026). Disciplines: Brand Identity, Content, Design, Websites, Development.
- [Abraham Burickson](https://www.journeylab.org/work/abraham-burickson) (Experience designer, author and teacher; Website): A homepage that takes you for a walk. An experience designer and author. We designed and built his homepage: a walk through his own words, in chapters. Result: 39× lighter first view, from 126 MB to about 3 MB (Lab measurement, Sep 2026); 122 frames in the walk, each checked on desktop, phone and phone held sideways (Launch check, Sep 2026); 100 accessibility score (Lighthouse lab test, Sep 2026). Disciplines: Design, Websites, Development.
- [Odyssey Works](https://www.journeylab.org/work/odyssey-works) (Experiential arts and design school; Platform move): Four websites, brought onto one the school owns. A school, consultancy, performance company and foundation. We brought four web properties, the school’s site, its Foundation, its programs site and the programs’ private student area, onto one fast platform the school owns, built to its brand guidelines. Result: 4 to 1 web properties brought into one: three domains and a private student area (Launch, Sep 2026); 58 program pages moved into the new site (Launch, Sep 2026); 60 of 60 launch checks passed (Launch audit, Sep 2026). Disciplines: Design, Websites, Development, Ad Grants.

## Results
- **+2,150% annual sales**, [Stitch by Stitch](https://www.journeylab.org/work/stitch-by-stitch). Over four years together: the rebrand, then Shopify, online and at the counter.
- **45× clicks from Google search**, [Vantage Auto Group](https://www.journeylab.org/work/vantage-auto-group). Two launches, and the search and marketing we run every month.
- **+385% website visits, year on year**, [Powerhouse Arts](https://www.journeylab.org/work/powerhouse-arts). On booking pages the team runs itself.
- **+88% total sales, all channels, 2025 vs 2024**, [Atelier Modern](https://www.journeylab.org/work/atelier-modern). A gallery and design shop in Larchmont, New York. We wrote the strategy and voice before opening day, then built the store, point of sale and the marketing that followed.

## Partners
- Shopify Select Partner
- Klaviyo certified partner
- Google certified partner
- Meta certified partner
- Webflow certified partner

## Questions
- **How much does it cost?** It depends on what you need. Your Flight Plan sets out the investment, line by line, before any work begins.
- **How long does it take?** Your Flight Plan sets the timeline, with a milestone at every stop, so you always know what lands next.
- **Do we need every service?** No. We recommend only what moves your goals, and you can add more as you grow.
- **What does Journey Lab do?** We help businesses and nonprofits grow, through strategy, brand, websites, systems and marketing.
- **Who do you work with?** Founder-led brands, established companies and nonprofits.
- **Who does the work?** Specialists in each discipline, led by one person who knows your business.
- **What happens after launch?** Many clients keep us on to improve the site, the marketing and the systems behind them.
- **What happens after I send a request?** You pick a time for a discovery call. If we are a good fit, a written Flight Plan follows.
- **Which platforms?** Shopify Select Partner, and certified partners of Klaviyo, Google, Meta and Webflow.
- **What is the Lounge?** Our private client site, with the plan, work awaiting approval and reports in one place, at lounge.journeylab.org.

## Pages
- [Home](https://www.journeylab.org): What Journey Lab does, selected work and how to start.
- [Services](https://www.journeylab.org/services): Strategy and brand; websites, stores and systems; growth marketing.
- [Shopify agency in New York](https://www.journeylab.org/services/shopify): Journey Lab is a Shopify Select Partner in New York that designs, builds, moves and grows Shopify and Shopify Plus stores, and sets up Shopify point of sale in the shop.
- [Shopify migration services](https://www.journeylab.org/services/shopify-migrations): Journey Lab moves businesses onto Shopify from any platform, including WooCommerce, Magento, BigCommerce, Wix, Squarespace, custom builds and older point-of-sale systems, keeping products, customers, orders and search rankings.
- [Shopify Plus agency](https://www.journeylab.org/services/shopify-plus): Journey Lab is a Shopify Select Partner in New York that plans, builds, moves and grows Shopify Plus stores, including B2B and wholesale, several storefronts, custom checkout and automation between the store and the systems behind it.
- [Move off WooCommerce, Magento or WordPress](https://www.journeylab.org/services/move-off-php): Journey Lab moves stores and sites off self-hosted PHP platforms such as WooCommerce, Magento and WordPress onto Shopify or Webflow, which are fully hosted, so there is no PHP server for the business to patch.
- [Google Ad Grants management for nonprofits](https://www.journeylab.org/services/google-ad-grants): Journey Lab is a Google certified partner in New York that applies for, sets up and manages Google Ad Grants for nonprofits, along with the Google Workspace for Nonprofits around them, and measures every grant by the tickets, memberships and gifts it brings in.
- [Website design and development in New York](https://www.journeylab.org/services/websites): Journey Lab is a website design agency in New York that designs and builds fast, accessible websites on Webflow, Astro and Shopify, owned by the client, with every inquiry routed to the person who handles it.
- [SEO, local search and AI answers in New York](https://www.journeylab.org/services/seo): Journey Lab is an SEO agency in New York that gets businesses found in Google search, local results and the answers AI assistants give, by writing a clear answer under every heading, adding structured data, keeping sites easy for crawlers to read and naming the source of every figure.
- [Brand identity, packaging and signage](https://www.journeylab.org/services/brand-identity): Journey Lab is a brand identity agency in New York that creates positioning, visual identities, packaging, print and signage, and carries them through to the website, the store and the marketing.
- [Klaviyo email and SMS agency](https://www.journeylab.org/services/email-and-sms): Journey Lab is a certified Klaviyo partner in New York that plans, writes, designs and runs email and SMS for shops and brands, with flows, campaigns and clean consent, reported against real orders.
- [Industries we work in](https://www.journeylab.org/industries): Journey Lab is a creative and growth agency in New York that works with businesses in any industry, with particular depth in specialty retail, auto brokers, nonprofits and professional services.
- [Shopify and websites for specialty shops](https://www.journeylab.org/industries/specialty-retail): Journey Lab designs, builds and grows Shopify stores for specialty retailers such as needlepoint and yarn shops, florists, wine shops, soap makers and galleries, with the counter and the website running as one system.
- [Auto broker website design and lead generation](https://www.journeylab.org/industries/auto-brokers): Journey Lab designs and builds websites for licensed auto brokers and small dealer groups, with pages for the cars, deals and questions buyers search, copy written to state advertising rules, and every inquiry sent straight to the sales desk.
- [Nonprofit websites and Google Ad Grants](https://www.journeylab.org/industries/nonprofits): Journey Lab builds websites nonprofit staff can run, puts tickets and gifts on the organization’s own pages, and sets up and manages Google Ad Grants aimed at real sales and donations, with reports a board can read.
- [Law firm and professional services websites](https://www.journeylab.org/industries/professional-services): Journey Lab designs websites and brands for law firms and other licensed or regulated services, with copy written to the profession’s advertising rules, a site that earns trust at first look, and every inquiry routed to the right person.
- [Where we work](https://www.journeylab.org/locations): A New York creative and growth agency working with brands, firms and nonprofits anywhere, from Westchester and New Jersey to California and Paris.
- [Branding and web design in Westchester](https://www.journeylab.org/locations/westchester): Journey Lab designs brands, websites and Shopify stores for shops, firms and nonprofits across Westchester County, with work for businesses in Larchmont, New Rochelle and Bedford.
- [Web design and Shopify for New Jersey businesses](https://www.journeylab.org/locations/new-jersey): Journey Lab designs and builds websites, Shopify stores and email for New Jersey shops and service businesses, built for how local buyers search and written to state advertising rules where they apply.
- [Creative and growth agency in New York City](https://www.journeylab.org/locations/new-york-city): Journey Lab is a creative and growth agency in New York City that plans and builds brands, websites, Shopify stores and marketing for firms, nonprofits and founder-led brands across the five boroughs.
- [Branding and websites for California businesses](https://www.journeylab.org/locations/california): Journey Lab designs brand identities and websites for California businesses, including investment firms in San Diego County and a wine brand in Napa, working remotely from its New York studio.
- [Flight Log](https://www.journeylab.org/flight-log): Practical guides from our specialists on Shopify, Google Ad Grants, websites and search, for shops, service businesses and nonprofits.
- [Google Ad Grants, and how to keep yours working.](https://www.journeylab.org/flight-log/google-ad-grants-for-nonprofits): Google Ad Grants gives eligible nonprofits up to $10,000 a month in Google search ads, as long as the account keeps to Google’s rules on click-through rate, conversion tracking and keyword quality.
- [Move to Shopify, and keep every product, customer and link.](https://www.journeylab.org/flight-log/move-to-shopify-without-losing-anything): A good move to Shopify carries across products, customers, order history, gift cards and every old link, with each old address redirected, so customers and search engines find the new store as if nothing changed.
- [How to be the answer AI assistants quote.](https://www.journeylab.org/flight-log/seo-for-ai-answers): AI assistants such as Google AI Overviews, ChatGPT and Perplexity cite pages they can crawl, understand and trust, so the way in is thorough SEO, with clear answer sentences, accurate structured data, open crawl access and named sources.
- [Why your website is slow, and what to fix first.](https://www.journeylab.org/flight-log/why-is-my-website-slow): Most slow websites are slow for the same few reasons: images far larger than the screen needs, too much code loading before the page appears, and apps and scripts added over the years that nobody removed. Fix those, in that order, and most sites get fast.
- [Your Google Business Profile, set up to bring people in.](https://www.journeylab.org/flight-log/google-business-profile): A Google Business Profile brings people in when its category is exact, its hours and details are always current, its photos show the business as it is, and it collects and answers reviews steadily. That is most of what decides who shows up in the map.
- [Launching a US store for a European brand.](https://www.journeylab.org/flight-log/launch-a-us-store-for-a-european-brand): A European brand sells well in the US when the store feels local: prices in dollars, duties and taxes settled before the parcel arrives, fast US delivery, familiar payment options and easy returns. Behind the store, orders, stock and accounting need to run without a second team.
- [Webflow, Astro or Shopify: which one fits.](https://www.journeylab.org/flight-log/webflow-astro-or-shopify): Choose Shopify if you sell products, Webflow if your team wants to design and edit pages themselves, and Astro if speed, accessibility and full control matter most. The right choice depends on who edits the site and what it has to do.
- [The five email flows every shop needs.](https://www.journeylab.org/flight-log/email-flows-every-shop-needs): Every shop needs five automated email flows: a welcome for new subscribers, a reminder after someone browses, a reminder for an abandoned cart, a follow-up after a purchase, and a win-back for customers who drift away. Built once, they keep selling every day.
- [Turbulence check](https://www.journeylab.org/turbulence-check): Check how your website performs for visitors on a phone: speed, accessibility and search basics, with the full report emailed to you.
- [How we work](https://www.journeylab.org/how-we-work): The Flight Plan, the stages from first call to launch, standards and every question.
- [Work](https://www.journeylab.org/work): Case studies: the client, what we did and the result.
- [About](https://www.journeylab.org/about): Where the studio comes from and who you work with.
- [Contact](https://www.journeylab.org/contact): Request a call.

## Contact
- Request a call: https://www.journeylab.org/contact
- Email: hi@journeylab.org
- Based in New York